Case studies

Building a Global Standards Coalition

Commitment

  • IARD wanted to address the challenge set for the private sector by the UN in its 2018 NCD Political Declaration to eliminate the marketing, advertising and sale of alcohol to minors.

13

IARD member  companies

12

Advertising agencies

15

eCommerce platforms

4

Social media platforms

14

Sports Governing Bodies

70

Trade Associations

Innovation 

  • Through IARD’s CEO group we reached out beyond the membership of IARD and traditional drinks producers to raise awareness and  standards across the industry and the value chain.
  • We leveraged the commercial relationships between the IARD member companies and their partners, and the collective appeal of the CEO Group, leading 13 global companies.

Collaboration

  • IARD played the role of convenor bringing together independent groups amongst (i) social media platforms, (ii) e-commerce platforms, (iii) advertising agencies, and (iv) sports governing bodies (v) retailers.
  • Brought their collective work together to create a Global Standard Coalition, was launched with 85 company signatories.

Leading to change

  • The GSC has created a private sector led standards movement to help reduce harmful drinking faster than regulation.
  • A concrete outcome of the GSC was the public commitments of the drinks industry, social media platforms and advertising.
  • Agencies to set new standards to protect children from alcohol online marketing, including by influencers.