who we are

Camille de Potter

Driving the social responsibility strategy linked to alcohol harm; setting the Group’s 2030 roadmap on responsible drinking with global reporting across 70+ affiliates.
Creating and implementing globally digital labelling across the Group’s portfolio to share with consumers localized information about alcohol & health and product information (172 countries, 40 languages, 1 billion bottles) – More info here.
Leading private-public partnership with UNITAR on “Autosobriety” to prevent alcohol related crashes through drivers’ education More info here.
Driving employee engagement on responsible drinking – creation of compulsory MOOC on alcohol & responsible drinking (shortened open version here), training for sales staff, Brand Homes Responsible Host Certification scheme, brochure for parents on how to talk about alcohol to children, etc.
Engaging with Brands on the topic of responsible drinking (example here).

Driving engagement on regulatory and alcohol policy issues across Asia.
Piloting government relations in Asian countries together with local teams and extensive industry coordination through trade associations.
Contributing to CSR projects in Asia to reduce the harmful use of alcohol.

Corporate and commercial lawyer in Brussels for 10 years, including in magic circles law firms.