Case studies

Creating a common industry-wide statement on health

Commitment

To ensure that industry colleagues globally were more consistent, credible and confident when discussing alcohol & health.
Importance for IARD CEOs to acknowledge legitimate public health concerns regarding alcohol & health.

Innovation

IARD’s convening power, extensive research database (150,000 research articles) and science team’s analysis, coupled with extensive simplification resulted in simple and credible statements that CEOs could sign off, and would be used.

Collaboration

A small working group with diverging views on the topic drafted the initial statement.
A step-by-step approach to each sentence with proof points was created. All 12 IARD members sought input from the scientific teams, legal teams and communicators.

Leading to change

For the first time in 2018 we achieved Public alignment from the IARD CEO group on alcohol and health in the form of a first joint statement.
The statement and subsequent infographic was cascaded to companies and trade associations globally creating a consistent and credible industry understanding of the relationship between alcohol and health.