Case studies

Digital labelling for enhanced consumer information

Commitment 

  • IARD Companies, through their CEOs Group, pledged to the DG of the WHO that all company product labels globally would carry 3 responsible drinking warnings, and calorie information.
  • Building on this industry commitment Pernod Ricard went one step further in terms of consumer information to answer growing demands from consumers and regulators for more transparency.

Innovation

  • Leveraging smartphone technology, a QR Code on the label every product refers consumers to a digital label providing them with comprehensive information, including health information, drinking guidelines, ingredients and nutrition. 
  • Each QR code is geo-localised giving country specific information (e.g. drinking guidelines) in the local language, with an English option always available.

Collaboration

  • The implementation of the logos and QR Code was led by the public affairs and Operations and Brand Company teams, working closely with Group IT for a smooth consolidation of data and label changes.
  • Marketing, consumer insights, communication, legal, and S&R leaders of all affiliates worldwide have contributed to this success. 


Leading to change

  • In 2024, a QR Code was delivered on all alcoholic beverages of the Group produced worldwide. 
  • Pernod Ricard’s eLabel was the first digital solution in the whole alcohol sector that includes localised and tailor-made information on alcohol & health and responsible drinking and is considered best practice.  
  • The solution could be easily be used for environmental sustainability information.