Case studies

Commitment

Pernod Ricard wants its employees to be the ambassadors of its commitment to responsible drinking. To that end, it was necessary to train all employees worldwide on alcohol and responsible drinking.
There was also a need for a specific training for sales teams who are more exposed to the consumption of alcohol in their profession.

Innovation

To maximise reach and buy-in, the global training was built as a MOOC on the micro-learning platform EdApp, and translated in 20 local languages.
Sales training took the form of a Master presentation delivered in peer-to-peer workshops. Specific follow-up with HR teams was sometimes required.

Collaboration

Putting in place comprehensive employee engagement needed a cross-disciplinary working group with HR, IT, comms and public affairs departments, as well as with specific departments for targeted training (sales staff).
The support of the C-Suite was essential.
The completion of the on-line training by all employees was a KPI for the Group’s CEO, cascaded to all Country MDs.
External collaboration with experts was needed to validate the content of the training tools.

Leading to change

The training is now embedded in the employee onboarding process.
MOOC was considered best practice amongst our industry peers. A short version was shared with UNITAR on the Educat’All platform for the benefit of all Educat’All.