who we are

Henry Ashworth

Henry lead IARD for 7 years, convenor of 13 CEOs of the biggest alcohol producers worldwide.
Under his leadership, IARD re-started a working relationship with the WHO, and was given a positive mandate in a UN political declaration for the first time (2018).
Convener of 80+ companies to create a Global Standard Coalition.
Convener of 140+ stakeholders through a process facilitated by Wilton Park.
Setting up global standards around labelling, online sale and digital marketing.
Aligning CEOs and wider industry on a common understanding of alcohol and health.

Guardian and implementor of the Portman Group Marketing Code of practice, and a world-leading Sports sponsorship Code.
Co-chair of the Responsibility Deal Alcohol Network and leading a world-first standards raising Challenge and Response mechanism with government.
Setting up and convening of a ground-breaking Local Alcohol Area Partnership, including Pubwatch, Best Bar None, Purple Flag, Community Alcohol Partnerships, Street pastors.