Case studies

Commitment

Pernod Ricard has always been committed to responsible drinking and has identified the lack of training of young drivers on the risks of drinking and driving as a major gap in road safety prevention.
The United Nations Institute for Training and Research (UNITAR) wanted to fight drink driving but lacked the capacity and tools to educate drivers.

Innovation

Pernod Ricard and UNITAR created a digital curriculum with science-based knowledge on alcohol, its impact on the body and the ability to drive. It had to be accessible by all, as well as being fun and engaging.
Its core assets are an interactive online course on the UNITAR Learning Platform a microlearning course on the EdApp platform, and a Virtual Reality video on the UNITAR Youtube platform, all available in the national language in each country.

Collaboration and partnership

Pernod Ricard entered into a multi-year partnership with UNITAR to build and roll out Autosobriety to train drivers on the risks of drinking and driving.
In turn, UNITAR helped setting up local partnerships in the countries where the programme was implemented, to help local buy-in.

Leading to change

Autosobriety is present in 11 countries around the world (see UNITAR website) and will be expanded to all UNITAR training centres.
Recognition from a UN Agency that significant progress in the reduction of alcohol-related road crashes can only be achieved through global cooperation and engagement with all relevant actors including the private sector.