Who are we
Our Leadership:
Henry Ashworth
Key attributes
- Leader, team builder and strategist
- Convener and facilitator
- Communicator and spokesman
- Entrepreneur, and social entrepreneur at heart
Key attributes
- Henry lead IARD for 7 years, convenor of 13 CEOs of the biggest alcohol producers worldwide.
- Under his leadership, IARD re-started a working relationship with the WHO, and was given a positive mandate in a UN political declaration for the first time (2018).
- Convener of 80+ companies to create a Global Standard Coalition.
- Convener of 140+ stakeholders through a process facilitated by Wilton Park.
- Setting up global standards around labelling, online sale and digital marketing.
- Aligning CEOs and wider industry on a common understanding of alcohol and health.
CEO of the Portman Group
- Guardian and implementor of the Portman Group Marketing Code of practice, and a world-leading Sports sponsorship Code.
- Co-chair of the Responsibility Deal Alcohol Network and leading a world-first standards raising Challenge and Response mechanism with government.
- Setting up and convening of a ground-breaking Local Alcohol Area Partnership, including Pubwatch, Best Bar None, Purple Flag, Community Alcohol Partnerships, Street pastors.
Entrepreneur and social entrepreneur
- Founder and family director of Watergate Bay Hotel
- Founder of the Extreme Academy and Jamie Oliver’s Fifteen Cornwall restaurant
Our Leadership:
Camille de Potter
Key attributes
- Analytical strategist
- Creative problem solver
- Pragmatic implementor
- Engaging communicator
Global Head of Responsibility at Pernod Ricard
- Driving the social responsibility strategy linked to alcohol harm; setting the Group’s 2030 roadmap on responsible drinking with global reporting across 70+ affiliates.
- Creating and implementing globally digital labelling across the Group’s portfolio to share with consumers localized information about alcohol & health and product information (172 countries, 40 languages, 1 billion bottles) – More info here
- Leading private-public partnership with UNITAR on “Autosobriety” to prevent alcohol related crashes through drivers’ education More info here
- Driving employee engagement on responsible drinking – creation of compulsory MOOC on alcohol & responsible drinking (shortened open version here), training for sales staff, Brand Homes Responsible Host Certification scheme, brochure for parents on how to talk about alcohol to children, etc.
- Engaging with Brands on the topic of responsible drinking (example here)
Public Affairs in Asia for Pernod Ricard
- Driving engagement on regulatory and alcohol policy issues across Asia.
- Piloting government relations in Asian countries together with local teams and extensive industry coordination through trade associations.
- Contributing to CSR projects in Asia to reduce the harmful use of alcohol.
Lawyer
- Corporate and commercial lawyer for 10 years